Digital marketing in the Dominican Republic has evolved rapidly in recent years. With a 34% increase in digital adoption since 2023, Dominican businesses must adapt to stay competitive. In this article, we analyze the most relevant digital marketing trends for the Dominican market in 2025.
Need to boost your digital marketing?
Our team of experts can develop a personalized strategy for your business.
Request a free consultationThe Dominican Digital Context in 2025
Before diving into trends, it's important to understand the current digital context in the Dominican Republic:
- 84% of the Dominican population has internet access
- 72% of Dominicans are active social media users
- Smartphone usage has reached 91% among adults
- The average daily time spent online is 6.2 hours
- E-commerce has grown by 62% since 2022
These statistics show that Dominicans are more connected than ever, creating significant opportunities for businesses that adopt effective digital strategies.